The art of promotion

I’ve seen a few good examples of social media-related promotion lately. They’re all pretty meat and potatoes ideas, but they get the job done. It’s also interesting to see how social media has become mainstream in so many settings.

The play’s the thing

This was a great basic example of back-of-the-toilet-door advertising at The Vaudeville Theatre in London. Always a winner as you have a captive audience.

Poster for theatre production of Handbagged listing social media sites and hashtag

The Twitter account had someone monitoring it, replying to and retweeting messages. A good addition to the night. It’s an excellent play by the way.

Keep on running

On a very chilly February morning at the Silverstone half marathon – I was a spectator, not a runner – Adidas were doing a roaring trade giving away free shoelaces promoting their Boost trainers.

Adidas branded laces and marathon runner number

It was a practical giveaway that promoted their product, their hashtag  and could well see runners wearing Adidas laces in other brand trainers. Promotion staff cheerfully asked runners to tweet the hashtag, it was also emblazoned on every runners’ race number and along the course. There was no chance you were going to miss it.

Advertising hoardings showing the Adidas #Boost hashtag and other brand logos

 

Please take photos

At Spitalfields Market one Sunday afternoon, I was surprised at the number of “No photos please” signs at stalls, presumably to protect creative ideas. Then one stall fabulously bucked the trend.

Sign asking people to take photos and publish them on social media sites

Well played The Last Stop For The Curious for making people smile and involving people in actively promoting you. Great hats too.

Last Stop For the Curious hat stall with stall-owner

 

Stall sign for hat sellers Last Stop For the Curious

 

 

 

 

 

 

 

 

One that got away

As well as all the good examples, I came across a missed opportunity from Transport for London. Having grown up in London I have a huge affection for the Tube and often think their posters are excellent.

London Underground poster promoting their new travel alert Twitter account

The design is clever, I love the Twitter bird in the roundel, but it’s lacking a vital element – the handle for the Twitter account it’s promoting. According to the Huffington Post the posters have been the same since January this year. One of those good reminders of what not to do.

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