- Albert has made slides available covering some of the following points
- over past six months, Bradford Council have had good reach posting video directly on to Facebook
- Facebook’s algorithm has opened wide to favour direct video posts, reach is reduced if you post a link to a video hosted on YouTube though
- a video of Victorian tunnels underneath Bradford which was posted direct to Facebook garnered 1,000 likes, reached 53,000 people and had 20,000 views – helped by Facebook’s autoplay function
- the same video posted to YouTube reached 9,000 Twitter accounts and had 1,500 views
- captions on Facebook videos will display on the mobile app and help when people have the sound turned off when they are at work or in public
- rough and ready good content will always work better than carefully crafted dullsville – there isn’t always a need to storyboard and spend hours sweating over the perfect edit. Public sector videos that are too glossy may attract negative feeling too, even if you’ve made it on a shoestring
- don’t have great skills or video gear? You don’t need more than a smartphone these days, just make sure what you’re shooting is in focus and get recording – story is key, not Spielbergesque skills
- short footage of an event in progress can be much more compelling than something staged – a Christmas market video for one council was hugely successful simply because it was timed well
- how long should your videos be? The feeling in the room was that one minute or less was good, with three minutes the upper limit the average audience would watch for. Mixing up shots to include cutaways or stills with soundtrack overlaid for example helps to liven things up a bit and keep people’s attention – talking heads straight to camera could be offputting if they go on for too long
- don’t just make and distribute a video for the sake of it, what are you trying to achieve – what do you want people to know, do, change? What’s your call to action? Have you made it clear or just got caught up in the video excitement, and anyway, is video really the best way to reach your target audience?
- if you’re getting video from people on the ground WeTransfer, Dropbox and Google Drive were all mentioned as ways to transfer files, although all are only as quick as your internet connection will allow
- Vine which produces six second looping videos was mentioned as a good way to get short messages across, trail longer videos, take a snapshot of an event or even take timelapse videos over time, there are some examples in Albert’s slides
- if you’re taking photos of people in a public place they have no image rights, but ask for permission if you’re going to focus in specifically on them. If asking permission, a release form can be useful, and care must be taken for under 18s with parental/guardian permission secured. Makes sure your permission covers different uses such as print and social media
- beware copyright infringement – photos, logos and music must not simply be lifted from the internet or ripped from your own collection. Creative commons open licensed photos and media are your friend as Andy Mabbet tweeted during CommsCamp
- as well as being able to search for creative commons on Flickr other sites mentioned included FreeStockMusic and Pond5 plus YouTube has creative commons footage and music available when you create videos on the channel
- need help with skills you don’t have like animation, graphics or voiceovers? Websites like Fiverr and People Per Hour can help you find experienced freelancers, the whiteboard animation app Videoscribe was mentioned and there are many others available for techniques like stop motion
- consider making your video/s and image/s open licence, so that other people can use or adapt them too
- remember that video can be a two-way communication tool – don’t just broadcast. Ask questions of your audience, what other videos they might like you to make and reply to comments. Making videos that no-one wants to see is a waste of time, energy and resources
- don’t forget to evaluate whether your video has met its objectives
- Steph Gray tweeted a link to a handy Department for International Development video guide
- having problems with the first you hear of a video being made is when a 15 minute cut of talking heads emerges?
- sell yourself and your knowledge, showing colleagues and decision-makers how you can make things better, working with people to do something great
- create a best practice guide for use across your organisation, crowdsourcing good techniques and giving easy to follow dos and don’ts – this will also help with keeping tone and key branding similar
- is there a place for digital ambassadors? Who in your organisation has skills and interests in this area – none of us is as smart as all of us
- be helpful, not a blocker.
Stu spoke about open source mapping (OSM) – a completely new topic for me – and the huge potential it offers to councils and communities to collaborate on local mapping. It could also save local government huge amounts of money – always a winner in these straitened times.
OSM can apparently be just as good, if not better, than paid-for information. And if it’s good enough for the UN Environmental Programme (UNEP) ….. The UNEP is working with Vizzulaity on mapping methane info around the world. They take feeds from Wikipedia and link with Flickr and Youtube. Using Wikipedia as a Content Management System, UNEP pushes out data that other people can see and use.
Humanitarian relief has also used OSM. After the earthquake in Haiti, Open Street Map used aerial photography from Yahoo to map the country and help direct aid and other activity.
Current GIS products are often hard to use for non-experts. It’s easier for councils and residents to use OSM. New York City identified potential areas for hurricane issues earlier this year and produced PDFs for locals to download. Bloomberg announced them and the NYC site promptly crashed. The PDFs were instead posted to Tumblr – easy access and a social media win.
Open source has fostered a sense of community. Stu cited that 15 to 20 people tend to work on systems based around the world, meaning there’s potentially 24/7 responsive IT support. If users come across functionality that would be handy it can be suggested and perhaps incorporated. It may be free, or could need a small amount of seed funding. Cheap bug ransoms can also help to iron out creases. It’s a real collaboration.
And just because OSM is free, doesn’t mean it isn’t sound. The same goes for other online tools and sites. The website that kept coming up was Open Street Map – a free, editable map of the whole world. Yes, the whole world. Wow.
Local uses for OSM include:
- taking a screenshot of a map and adding it to your blog. As long as correct credit given, it can be used freely. Doesn’t matter if you’re an indivdual or an organisation
- crowdsourcing to create information quickly and accurately – accessible public toilets – The Great British Public Toilet Map – and places of faith both examples cited – local government releases an area map and people/groups add their own details. It’s free, useful and the data is then available for everyone else to reuse
- while people can and will abuse open source maps, others will correct it. If it’s a critical system, you can download a local copy and now and again fetch an update
- The University of Nottingham is studying OSM to assess if it is better quality than other mapping. Open Street Map apparently has more correct roads that Ordnance Survey
- Surrey Heath Borough Council is using Open Street Map data for tourist information
- Open Street Map has even been used by artists to create new work.
This is an area that is bound to become more prominent in local government. It’s very exciting and has the potential to create great working relationships between councils and our communities, and produce really useful information for people who live in, work in or visit our areas.
Thanks to a great lunchtime seminar programme at my Council, I get the chance to listen to some fascinating speakers. This week may have been the most interesting yet.
Dr Nicola Millard, Customer Experience Futurologist from BT isn’t someone you want to listen to you if you’re complacent about how you deal with your customers. These are my notes from her presentation “Clouds, Crowds and Autonomous Communities”:
– organisations are built to last rather than change – but our customers and employees are changing faster than those organisations.
– what’s holding us back is culture rather than technology – we need to embrace new technology because an increasing number of our customers have and will.
– customers are now using multiple channels to contact us – often at the same time. They are also talking to each other, not us. They don’t necessarily trust us
– we’ve reached a critical mass of internet users – they have access to more information than ever before but they have no more time or energy to process it
– people don’t go direct to council websites to look for information, they go to search engines which can pull up a lot of content, much of which is useless to them
– don’t direct customers to your website if the information they want isn’t on it – is your site truly built around your customers?
– customers want organisations – private and public sector – to make it easier for them to do business with us
– Councils are being compared with commercial businesses – not other councils. Our customers expect the same levels of service from us as they get from Amazon and John Lewis
– webchat can be much cheaper, instant and better tailored than email
– according to OFCOM, 52% of UK have smartphone access
– smartphones are turning the internet local – 52% of Google searches are now hyperlocal
– customers with the internet in the palm of their hand will self-serve to a certain extent, but are actually more likely to call a contact centre, and will have more complex queries
Looking wider than office-hours
– employ flexible and home-working practices. Office-hours-only isn’t what customers expect or want anymore
– workers in the cloud can help to address call spikes, cover antisocial hours and still get to work even when snow is drifting over their front door
– contact centre teams – and all council officers – have an increasingly complex job to do, with more channels to monitor and use than ever before. Customers have changed and the traditional contact model is no longer applicable
– staff need to embrace the need for different ‘voices’ across channels and should identify which staff are better deployed on which channels
– need to have a networked team of experts across the organisation who can respond to queries – the ‘one council’ approach
– the majority of customers still use traditional methods to contact us, but social media is now a permanent part of the mix
– young people don’t use email to communicate – they use email accounts to sign up for FaceBook and other social media, that’s where you’ll find them
– you need to monitor online forums to hear what people are saying about you
– you cannot control the SM dancefloor, but you can go and dance
– who are your customers, where are they dancing and when is it appropriate to dance with them, rather than sway to the music on the sidelines?
– Youtube – what are your most frequent requests for information? Make it into a movie and it will come up in search listings, also reaches younger customers
– social media is very much a conversation, not a broadcast – forget this at your peril
– people are entitled to an opinion, but if they have a problem that you can help with, make that offer
– never forget that social media is totally transparent – never say anything that you wouldn’t be happy to see reproduced elsewhere
– social media channels need to be part of Business As Usual – no need to panic!
I’ve probably learnt more than I ever knew before, and much of it is due to the thriving and generous online local government community. I’ve been inspired to:
– start blogging using WordPress. It’s surprisingly easy. If you’ve been thinking about doing it, dive in
– help crowdsource a Twitter for local government guide via the Local Government Chronicle. You can help too (until 2 August). Take a look here
– learn how to use Flickr to source pictures under creative commons licensing. Amazing images and photos that you can use for non-commercial purposes as long as you give acknowledgement – and why wouldn’t you. WARNING: Flickr has time-bending properties, minutes swiftly turn into hours
– start tweeting regularly. I’ve been involved in conversations with people I would never otherwise have linked to. Sharing and learning opportunities abound on Twitter. Grab them
– sign up to Google+. I need to set aside some time to have a proper look at this, good noises coming from some of the people I follow on Twitter though
– reappraise how I use LinkedIn. I’ve been a bit half-hearted about it previously, but more people are using it now. Was definitely worth a second look
– use Google Docs for the first time. It’s brilliant that you can have numerous and unconnected people collaborating on a document online, all at the same time
– take part in a live web chat. A great way to chew the fat over a specific issue, learn and hear other people’s points of view
– learn more about QR codes and their potential use in local government – great piece and comments on @DaveBriggs blog here. Who’d have thought those funny little boxes could have so many applications.
To be honest, it’s made my head spin a bit, but I’m also really excited. Yes, it takes time and some effort to learn about social media, but that’s all it takes, your training budget need not be touched. And it’s so worth it.
The phrase ‘tipping point’ is being bandied about with increasing regularity, could we really be there?
Social media is about to expand in a big way within Local Government, through obvious applications plus ways that we probably can’t even foresee. There are exciting times ahead. Great.
Creative commons: Learning Time by Temari 09 on Flickr