I’ve seen a few good examples of social media-related promotion lately. They’re all pretty meat and potatoes ideas, but they get the job done. It’s also interesting to see how social media has become mainstream in so many settings.
The play’s the thing
This was a great basic example of back-of-the-toilet-door advertising at The Vaudeville Theatre in London. Always a winner as you have a captive audience.
The Twitter account had someone monitoring it, replying to and retweeting messages. A good addition to the night. It’s an excellent play by the way.
Keep on running
On a very chilly February morning at the Silverstone half marathon – I was a spectator, not a runner – Adidas were doing a roaring trade giving away free shoelaces promoting their Boost trainers.
It was a practical giveaway that promoted their product, their hashtag and could well see runners wearing Adidas laces in other brand trainers. Promotion staff cheerfully asked runners to tweet the hashtag, it was also emblazoned on every runners’ race number and along the course. There was no chance you were going to miss it.
Please take photos
At Spitalfields Market one Sunday afternoon, I was surprised at the number of “No photos please” signs at stalls, presumably to protect creative ideas. Then one stall fabulously bucked the trend.
Well played The Last Stop For The Curious for making people smile and involving people in actively promoting you. Great hats too.
One that got away
As well as all the good examples, I came across a missed opportunity from Transport for London. Having grown up in London I have a huge affection for the Tube and often think their posters are excellent.
The design is clever, I love the Twitter bird in the roundel, but it’s lacking a vital element – the handle for the Twitter account it’s promoting. According to the Huffington Post the posters have been the same since January this year. One of those good reminders of what not to do.
The Kelly Q-H blog 